Blinc offers an innovative water-resistant, no-smudge liquid eyeliner. Blinc liner is easily applied and forms a water-resistant layer of color that contours to your eyes. Since Blinc is not a cosmetic paint like conventional eyeliners, it doesn't fade, smudge, run or flake, even if you cry or rub your eyes. Ideal for those with sensitive eyes, contact lens wearers, and active people in search of an eyeliner whose look, hold and ease of removal is without compromise. To remove, simply slide off-no harsh removers necessary.