Privacy Policy

Thank you for visiting the Alcone Company website. Below is our policy to help ensure the privacy of your personally identifiable information. If you have any questions about this privacy statement or the content and practices of our website, please feel free to contact Alcone support directly at:

LIC Headquarters 5-45 49th Avenue Long Island City, NY 11101


1 (800) 466- 7446

Your Privacy is a Priority

Alcone Company takes our responsibility to protect your personal information seriously. This Privacy Policy explains how (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. This Privacy Policy applies to any portion of the Alcone Company Website. We respect the privacy of our customers and those who visit our Website. This Privacy Policy is incorporated into our Terms of Use. It explains how we collect, use, and under certain conditions, disclose your Personally Identifiable Information (referred to in the rest of this policy as PII or Personal Information) and the steps we have taken to secure it. This Privacy Policy also explains your options regarding the collection, use and disclosure of your PII.


After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at or by mail to: Mutual Sales Corp., dba Alcone Company 5-45 49th Avenue, Long Island City, NY 11101 United States


We do not require any PII to browse our Website. All information gathered is on a voluntary basis. If you decide to provide us with your PII, you should know that we might store all PII that you provide to us. Examples of PII include but are not limited to your name, physical and email address, phone number, and credit card information.


Alcone Company reserves the right to use PII for administrative purposes. When an individual becomes an Alcone Company customer, the individual consents to the collection, use and disclosure of their PII for the purposes set out above. In order to provide excellent service and make your customer experience as seamless as possible, we share nonpublic PII and non-personally identifiable information with third parties that perform services on our behalf for your benefit, such asUSPS, UPS or Federal Express. These third parties must abide by this Privacy Policy to keep nonpublic information confidential and use it only for its intended purpose.


When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

o Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

o Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels

o Disclosure for a business purpose: Shared with our processor Shopify and payment processor, Stripe.

o Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order information

o Purpose of collection: To provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

o Source of collection: Collected from you.

o Disclosure for a business purpose: Shared with our processor Shopify.

o Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer support information Purpose of collection: to provide customer support.

Source of collection: collected from your personal Information: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Cookies are small, removable data files stored by your web browser on your computer’s hard drive. Accepting cookies through your web browser is your personal choice. However, since cookies are used to remember the items you add to your shopping bag, if you choose to not accept cookies you will not be able to complete an order on our website.

Pixel tags, also know as clear GIFs or web beacons, are non-visible image tags containing computer code that are placed on the pages of our website and in our emails but are not stored on your computer. When used in conjunction with cookies, pixel tags generate a notice to us when a particular page or email is accessed. If you choose to not accept cookies the pixel tag will simply detect an anonymous visitor.


We respect children's privacy. We do not knowingly or intentionally collect personal information from someone that is under the age of majority in your state or province of residency. If you are under the age of majority in your state or province of residency, please do not submit any personal information to us. You should rely on a parent or guardian to assist you. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Third-Party Offers: Occasionally we make our postal mailing list available to carefully screened companies whose products or services may be of interest to you. If you prefer not to receive such mailings, just contact us. We do NOT share email addresses or telephone numbers for any third-party offers.

Online Behavioral Advertising: We may share anonymous versions of user information collected at this site. We may use that information to link to and issue anonymous cookies containing demographic or intent-based data for online behavioral advertising purposes. Such cookies do not contain personally identifiable information. If you would like to opt out of online behavioral advertising from our third party service providers, you may do so here:

Aggregate Information: We share the aggregate, statistical information about our site and customers with other outside companies that we contract with to help us manage or measure the performance of our site, our advertising, promotions, and identify which pages, products, offers, website features and services our customers and visitors prefer. This aggregated information does not include individual names or any personally identifiable data.

Others: On rare occasions, we may be required to disclose customer information pursuant to lawful requests, such as subpoenas or court orders, or in compliance with applicable laws. Also, if the ownership of all or a part of a business within the Aerosoles were to change, customer information pertinent to that business’s operations would likely be transferred to, or licensed for use by, the new owner.


We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example: · We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: · We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For example: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here:

You can also opt-out of Google Analytics here:

We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:



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Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.


Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

· Your consent

· The performance of the contract between you and the Site

· Compliance with our legal obligations

· To protect your vital interests

· To perform a task carried out in the public interest

· For our legitimate interests, which do not override your fundamental rights and freedoms.


When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.


If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

· Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.

·Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.


Alcone Company does not sell any personal information.


If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper:


If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.


Our Website uses cookies which collects non-personally identifiable information automatically. Cookies are stored by your browser on your computer's hard drive to collect information about your activities when using our Website. They do not contain any PII unless you specifically supply it. These cookies collect, store and sometimes track information for statistical purposes to improve the services we provide.

If you're a registered user of our Website, we use cookies to save your settings and provide customizable and personalized services. Cookies also enable you to select products, place them in your shopping cart, and purchase the items. If you do this, we keep a record of your browsing activity and purchase. These cookies do not enable third parties to access any of your PII.

You have the ability to set your browser to refuse cookies from websites or to remove cookies from your hard drive. Note that you may not be able to access or use portions of the Website by doing this.

Cookies Necessary for the Functioning of the Store.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as:

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.


Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.


As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above. If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority.


We also use other third-party technology to assist our business and marketing efforts. If you sign up/subscribe to our email list, you voluntarily opt-in to receive marketing communications about new products, sales promotions, and other information about our business. If you choose, you can easily stop receiving marketing emails by clicking the "unsubscribe" link in the footer of the email.

To reiterate, we use Google Analytics to understand better how visitors interact with our Website. Gaining insight into behaviors through this GA data helps us improve our business. If you'd like more information on how Google Analytics collects, uses, and processes the data, read "How Google Uses Data When You Use Our Partners' Site or App," which you can read here:

If you choose, you can opt-out of Google Analytics. For more information:

We may also utilize Google Remarketing ads through the Google Ad Display Network. Google uses cookies and device identifiers to serve these ads based on the user's past visits to our Website. If you have visited our Website, you may see these general, non-personalized ads for our business when using your browser/device.

For information more information about Google ads and opting out:

You can also visit the Network Advertising Initiative for more information:

You can also adjust your device settings. For more information on how:


You acknowledge that Alcone Company is located in the United States and, accordingly, your information may be processed and stored in the United States and that the US government, courts, or law enforcement agencies may be able to obtain disclosure of your information through lawful means in the US. In addition, we may also disclose PII for the detection and prevention of fraud.

Modifications to PII You may review, correct, or delete your personal information through our Website. If you have registered with us, you can view and modify any information contained in your personal profile. You may also contact us to remove any PII from our database.

The California Consumer Privacy Act of 2018 gives residents of California the "Right to Know" the PII we have about you, which includes personal information and what we do with this information. You have the right to request access to this information and update or delete this information at any time.

External Use of PII: We do not rent or sell your PII to another company or third-party business for use in promoting their goods or services.


To protect your nonpublic PII, we have put in place state-of-the-art sockets layer (SSL) technology. Please note that email is not encrypted and is not considered a secure means of transmitting credit card numbers or other sensitive information. Alcone Company reserves the right to change or update this privacy policy at any time for any reason. Last updated: September 22, 2022