About Us

Our Story

Alcone Company is a family-owned business born and bred in New York City. It was founded in 1952 by Alvin Cohen, who recognized the need for a specialty store to serve the city’s thriving theatrical community.

What began as a small store selling eyelashes and stage makeup to starlets and showgirls has since grown to be the leader in supplying film, television, and theatrical productions nationwide with professional makeup and the hard-to-find materials used to create award-winning special effects.

Our philosophy has always been the same: find the best products from around the world and make them available so everyone can benefit (and look fabulous!). That’s why we’ve also become the go-to source for beauty enthusiasts and “everyday people” who love using professional products for their high quality, great value, and even greater results.

From beauty to bloody, Alcone Company has everything you need.

From 1952 to Today

Over 70 Years Proudly Serving the Professional Industry

Our Mission

To empower artists by offering the best brands and products to help bring your creative visions to life. We understand the demands of the professional industry and strive to deliver what you need when you need it.

our promise

We're Here to Help

We are serious about customer satisfaction and take pride in giving personalized service to all of our customers whether a seasoned pro, budding artist or die-hard makeup lover.

visit us

New York City Store

If you’re going to be in NYC, stop by our store on West 49th Street where you can meet our staff of industry Pro Makeup Artists and visit our legendary “wall of fame” autographed by our celebrity customers!