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About Alcone Company
Alcone Company is a family owned business born and bred in New York City. It was founded in 1952 by Alvin Cohen who recognized the need for a specialty store that could serve New York City’s thriving theatrical community. What began as a small store selling eyelashes and stage makeup to starlets and showgirls has since grown to be the leader in supplying film, television and theatrical productions nationwide with professional makeup and the hard-to-find materials used to create award-winning special effects.
Our philosophy has always been the same- find the best products from around the world and make them available to all of our customers so that everyone can benefit (and look fabulous!). That’s why we’ve also become the go-to source for beauty enthusiasts and “everyday people” who love using professional products for their high quality, great value and even greater results!
We are serious about customer satisfaction and take pride in giving personalized service to all of our customers whether a seasoned pro, budding artist or die-hard makeup lover.
If you’re going to be in New York City, stop by our store on West 49th Street where you can meet our staff of industry Pro Makeup Artists and visit our legendary “wall of fame” autographed by our celebrity customers!
In The Press
We've been featured in...
THE STORY OF ALCONE COMPANY
A TIMELINE FROM OUR START IN 1952 TO TODAY
1952
Al Cohen starts Alcone
1952
Alvin and Harriet Cohen open "Alcone Company" in the back of his parents drugstore on 32 West 20th Street, NYC. This new company sells showgirl eyelashes, theatrical makeup, lighting and other production items.
Into Showbiz
1975
Vincent and Barbara Mallardi buy a Theatrical Hardware store called Mutual Hardware. It sells hardware items specific to theatre and film production.
Our family buys Alcone
1982
Vincent and Barbara Mallardi buy Alcone Company as a compliment to their growing hardware business.
We move to LIC, NY
1985
We move Alcone out of its storefront on 575 8th Avenue on the 20th floor to a building next to Mutual Hardware in spacious Long Island City.
Our Fearless Leaders
1986
Vincent is made President of Alcone and Mary is made President of Mutual Hardware.
Relationships Flourish
1987
Three guys come to Mary and Vincent seeking supplies for their new show. Alcone provides them with some makeup and paint and wishes them well. Those three men become The Blue Man Group.
We Get Exclusive Lines
1990
A French cosmetic line called Visiora asks Alcone to become the exclusive distributor in the U.S. Within a few years, this foundation becomes the standard for use in High Definition Film and Television. Celebrities love Visiora (they still do) and it finds its way into the mainstream through magazine mentions.
We Open In Chelsea
1992
Alcone opens a store in Chelsea at 233 West 19th Street.
We Take It To TV
1994
Alcone becomes the exclusive distributor of an innovative product called Face to Face SuperMatte Antishine. Vincent brings the product to the QVC Shopping Channel.
We Launch Our Own Line
1996
Alcone goes on the Home Shopping Network with their own line called Beauty/Tech - a compilation of the best products and colors that Alcone sells. This line eventually evolves into Alcone at Home.
We Get Online
1996
AlconeMakeup.com is launched.
Broadway Expands
1997
The Creative Director of a new Broadway show called The Lion King approaches Alcone about providing all the makeup.
The Go-To For Shows
1997
Alcone continues to grow its inventory and professional customer base. It eventually becomes the go-to store for almost every Broadway show and New York-based production.
We Outgrow Our Space
2001
Mutual Hardware Moves to a larger warehouse down the road, and Alcone expands into a full warehouse.
Alcone For Everyone
2013
Alcone at Home is launched as a way for Artists and Makeup Enthusiasts to sell professional makeup to women across the country.
Bigger and Better!
2014
AlconeMakeup is upgraded and Alcone Agency is launched.
Introducing LimeLight
2015
Alcone at Home evolves into LimeLight by Alcone and adds all-natural, luxury skin care to their existing beauty line.
Alcone Company Today
This year is going to be a significant period of growth for our company. To start, we transitioned to an improved and more efficient point of sale and inventory management system. We then revised our website to tie into this new computer system. This site looks better and is more helpful, but the real genius is that it will communicate inventory and shipping more accurately than ever before.
We have also renovated our Broadway store. But the real excitement is in the two new businesses we recently launched, Alcone Agency and LimeLight by Alcone. Alcone Agency is an online portfolio site for makeup artists, which allows them to inspire other artists and keep their careers moving forward. LimeLight by Alcone is a way for makeup artists to sell the best Alcone products direct to their customers for a 25-30% commission. For more on these new entities visit alconepro.com and limelightbyalcone.com.
2017