the world of professional makeup from behind the scenes
Creativity
Behind the Scenes with Tony Tulve
By: Marisa Fazzina
Monday, February 25th, 2019
You may recall seeing our recent “New Lip! New Look!” social media campaign, which featured models wearing some of the many fabulous lip colors available at Alcone Company. As every artist knows, there’s nothing like the satisfaction of seeing the results of a great photo shoot in print (or online in this case). All of the beauty looks were created by our own Tony Tulve who, like all of the team at our NYC store, happens to be a super-talented freelance makeup arti...

Continue Reading
See More
bts
beauty
on set
lipstick
makeup artist
Community
Artist Spotlight: Marla Belt
By: Marisa Fazzina
Thursday, January 24th, 2019
Marla Belt is a New York-based makeup artist who’s well known for her expertise in everything from the extreme avant-garde to beautifully clean makeup looks. Her exceptional talent saw her go from her beginnings at MAC Cosmetics to an eight-year gig assisting Pat McGrath on everything from fashion editorials and advertising campaigns to runway shows all over the world. After signing on to the same boutique agency, Streeters, she’s since go...

Continue Reading
See More
80's
beauty
makeup artist
fashion
halloween
Knowledge
Gift Guide for Makeup Lovers
By: JD Kraemer
Monday, December 10th, 2018
Whether it’s a holiday, birthday or just to say, “I love you,” the pressure of gifting can sometimes be overwhelming. Especially if you don’t know what a particular loved one in your life is enthusiastic about. The good news is, if that particular loved one is into makeup on some level or another, we’re here to help you identify their type and provide some suggestions for finding the perfect gift.

Continue Reading
See More
gifts
sfx
beauty
glitter
makeup