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Knowledge
SFX 101: The Basic Kit
By: JD Kraemer
Thursday, October 8th, 2020
As Halloween stalks nearer, we are accustomed to hearing more and more questions about special effects makeup. The most common one being, "I'm doing effects for the first time. What do I need to have?" This question is fully loaded since there are so many ways to create special effects, but in this post, we're going to cover the most extreme basics with a product list that will get you ready for Halloween and beyond.

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SFX makeup
halloween
Knowledge
Affordable Skincare Favorites
By: Marisa Fazzina
Tuesday, September 22nd, 2020
Shopping for new skincare can often be a challenge, especially in our post-COVID beauty world, where much of it takes place online without testers that let you touch, feel, and experience the products for yourself. With this in mind, this post highlights some of the great skincare options available at Alcone Company, sprinkled with a touch of my personal opinion.CETAPHIL...

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skincare
primer
multifunctional
sensitive skin
moisturizer
Knowledge
Back in Black Eyeliner:
A Classic that Still Rocks
By: Marisa Fazzina
Wednesday, June 3rd, 2020
For thousands of years, black has been used to line, define, and accentuate the eye shape. The most well-known early use was by the Ancient Egyptians, who used kohl powder mixed with oil or animal fats to line their eyes*. Silent movie actress Theda Bara was famous for her sultry, dark-rimmed eyes, and her iconic look still influences fashion today. Then there's the bewitching doe eyes of the '50s, the mod lines of the '60s, and the punk rock extremes of the '80s....

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eyes
makeup
beauty
products