brands, products & know-hows
Knowledge
Blood Science: How to Choose Fake Blood Products
By: JD Kraemer
Tuesday, October 30th, 2018
Let's face it, there’s a lot of fake blood being thrown around these days. American Horror Story has been having a field day and let's not forget the epic bloodshed in Game of Thrones. These are just some of the references that come up when customers ask for help choosing a fake blood product, which can seem daunting with so many choices. If you’re planning your next horror shoot, haunted house or prize-winning Halloween costume and want to make your effects look their m...

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gore
SFX
scare
haunt
bloody
pro FX
halloween
Knowledge
Koh Gen Do Foundation: Moisture or Aqua?
By: Marisa Fazzina
Monday, September 24th, 2018
Koh Gen Do has been Japan’s luxury professional makeup and skin care brand since it was founded in 1986 by actress Ai Saotome as a response to her increasingly stressed skin from long days in front of the camera. With the core concept of nurturing the skin’s radiant vitality whether on screen or off, the latest Japanese beauty technology was synergized with plant-based ingredients to create gentle formulas that could be used everyday. Soon after, these same principles we...

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flawless skin
J-beauty
prestige
skincare
foundation
Knowledge
Tactical Makeup Techniques I: Concealer and Corrector
By: JD Kraemer
Monday, September 24th, 2018
Makeup has been described as War Paint for decades and to no wonder. For the makeup artist brushes are swords, foundation is camo and lipstick bullets are literally that- bullets. And for the everyday makeup wearer, it's not much different. So, here we stand at the precipice of your makeup training in War Paint: Tactical Makeup Techniques. At the Alcone Warehouse, I'm frequently referred to as Sgt. Kraemer, and I will be your Drill Sergeant. Now stand up...

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concealer
tattoo cover
dark circles
color theory