If you’re like most makeup artists, when you hear the name Mark Traynor, the image conjured in your mind is an elastic string with tape tabs attached to both ends. In other words, the Temporary Face Lift–the beauty tool that’s been the secret weapon of professional makeup artists and celebrities since its launch 50 year...

Since we’re opening the doors to the "Alcone Archives" for this blog journey, we figured the best place to start is with us. As the “Our Story” page on our website explains, Alcone Company was founded in 1952 by Alvin Cohen who saw the need for a specialty store that could serve the city’s thriving creative and theatrical industry. In addition to providing various production...