Introducing the Downtown Palette, an exciting collaboration with our friends at Viseart! This limited edition palette was inspired by the many artists we’ve come to know and love and whose dynamic, creative energy keeps the heart of New York City beating.

You may recall seeing our recent “New Lip! New Look!” social media campaign, which featured models wearing some of the many fabulous lip colors available at Alcone Company. As every artist knows, there’s nothing like the satisfaction of seeing the results of a great photoshoot in print (or online in this case). All of the beauty looks were created by our own Tony Tulve who, like all of the team at our NYC store, happens to be a super-talented freelance makeup artis...

Last October, makeup artist Moises Ramirez created some fantastic Halloween looks for Alcone using a variety of his favorite products. This makeup, affectionately named Bowie Stardust, is a tribute to David Bowie and all things Glam Rock but reimagined with Moises’ signature editorial flair. With October just around the corner, it seemed only fitting to share this rocking look again. After all, every day is Halloween for makeup artists but for everyone else, it’s never to...