the world of professional makeup from behind the scenes
Knowledge
Get Your Neon On!
By: Marisa Fazzina
Tuesday, August 13th, 2019
It seems everywhere you turn, the joltingly bright eye makeup trend is there stealing the show–and not just on fashion runways. Celebrities who have long favored classic looks on the red carpet have been turning heads even more than usual with eyes framed by daring bursts of color. Whether it's a single flick of neon eyeliner or a multi-hued lid you're after, here are some of our most popular products to take on this trend like a pro!

Continue Reading
See More
color
eyeshadow
UV makeup
beauty trends
vegan
cruelty-free
Knowledge
Alcone + Viseart: The Downtown Palette is Here!
By: Marisa Fazzina
Monday, July 1st, 2019
Introducing the Downtown Palette, an exciting collaboration with our friends at Viseart! This limited edition palette was inspired by the many artists we’ve come to know and love and whose dynamic, creative energy keeps the heart of New York City beating.

Continue Reading
See More
viseart eyeshadow
palette
beauty
colorful makeup
color
pro palette
History
Mark Traynor: The Man Behind The Tapes
By: Marisa Fazzina
Thursday, May 16th, 2019
If you’re like most makeup artists, when you hear the name Mark Traynor, the image conjured in your mind is an elastic string with tape tabs attached to both ends. In other words, the Temporary Face Lift–the beauty tool that’s been the secret weapon of professional makeup artists and celebrities since its launch 50 year...

Continue Reading
See More
vintage makeup
legends
makeup artists
hair stylists
vintage beauty