the world of professional makeup from behind the scenes
Knowledge
Blood Science: How to Choose Fake Blood Products
By: JD Kraemer
Tuesday, October 30th, 2018
Let's face it, there’s a lot of fake blood being thrown around these days. American Horror Story has been having a field day and let's not forget the epic bloodshed in Game of Thrones. These are just some of the references that come up when customers ask for help choosing a fake blood product, which can seem daunting with so many choices. If you’re planning your next horror shoot, haunted house or prize-winning Halloween costume and want to make your effects look their m...

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gore
SFX
scare
haunt
bloody
pro FX
halloween
Community
Artist Spotlight: Libby Rose
By: Marisa Fazzina
Monday, October 15th, 2018
If you’ve ever been to our New York City store on 49th Street, chances are you may have had the pleasure of meeting Libby Rose, one of our Pro Artist staff members who works there in between makeup gigs. A skilled special effects artist, she works mostly in film and television but also loves beauty and fashion, especially when she can use her talent and imagination to create extraordinary editorial transformations. Libby brings real work experience and a vast product knowledge, not to...

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SFX
creature
halloween
beauty
fantasy
History
Welcome to the Alcone Archives
By: Marisa Fazzina
Monday, September 24th, 2018
Since we’re opening the doors to the "Alcone Archives" for this blog journey, we figured the best place to start is with us. As the “Our Story” page on our website explains, Alcone Company was founded in 1952 by Alvin Cohen who saw the need for a specialty store that could serve the city’s thriving creative and theatrical industry. In addition to providing various production...

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vintage makeup
makeup history
foundation
powder
cult products
legends