the world of professional makeup from behind the scenes
Knowledge
Here Comes the Bridal Makeup Must-Haves
By: Marisa Fazzina
Monday, April 1st, 2019
Spring is finally here and so is the official beginning of Bridal Season. With that comes an increase in bookings for makeup artists who specialize in making brides their most beautiful for this momentous occasion. For those who choose to do their own wedding makeup, the search begins for new and exciting products to help achieve professional-looking results. Whether you’re a pro artist with a busy wedding calendar or a bride who prefers to go it alone, here are so...

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Brides
wedding
long wear
waterproof
beauty
Creativity
Behind the Scenes with Tony Tulve
By: Marisa Fazzina
Monday, February 25th, 2019
You may recall seeing our recent “New Lip! New Look!” social media campaign, which featured models wearing some of the many fabulous lip colors available at Alcone Company. As every artist knows, there’s nothing like the satisfaction of seeing the results of a great photo shoot in print (or online in this case). All of the beauty looks were created by our own Tony Tulve who, like all of the team at our NYC store, happens to be a super-talented freelance makeup arti...

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bts
beauty
on set
lipstick
makeup artist
Community
Artist Spotlight: Marla Belt
By: Marisa Fazzina
Thursday, January 24th, 2019
Marla Belt is a New York-based makeup artist who’s well known for her expertise in everything from the extreme avant-garde to beautifully clean makeup looks. Her exceptional talent saw her go from her beginnings at MAC Cosmetics to an eight-year gig assisting Pat McGrath on everything from fashion editorials and advertising campaigns to runway shows all over the world. After signing on to the same boutique agency, Streeters, she’s since go...

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80's
beauty
makeup artist
fashion
halloween